How the Brand Velocity Score Works
The Brand Velocity Score (BVS) measures how hard a company is pushing its brand right now — not how big it is. A well-funded company coasting on past momentum scores low. A scrappy player winning keyword rankings and building brand awareness scores high.
The Core Principle
BVS is a composite of three signals sampled weekly. Each signal captures a different dimension of marketing effort and market presence. The score is always relative — companies are measured against the index, not against an absolute scale.
“Brand velocity is not brand size. A $50M ARR company moving fast beats a $500M ARR company standing still.”
The 3 Active Signals
Measures the relative search interest for a company's brand name over the past 7 days in the United States, via Google Trends. Scores are on a 0–100 scale from Google's normalization. High brand search signals that buyers are actively looking for the company by name — unaided awareness.
Measures a company's organic search presence — total keywords ranking and estimated monthly visits from Google, normalized within category so company size doesn't skew comparisons. The largest weight in BVS because broad organic presence is the most durable, compounding signal in B2B.
Position-weighted score across the top non-branded keywords this company ranks for. Ranking #1 for a 100K/mo search term is worth far more than ranking #8 for the same term. Filters out branded queries — this signal measures category-level keyword authority, not just brand name recognition.
Reserved for Phase 2 — will measure brand presence in Google AI Overviews across top category research queries. Currently weighted at 0% while the methodology is finalized.
Score Bands
The Index
The Brand Games tracks 50 mid-market B2B technology companies across six categories: Marketing & Sales Tech, Security, DevTools & Cloud, Data & Analytics, Customer Experience, and HR & Ops.
Companies are selected to represent the competitive landscape a mid-market B2B buyer encounters — established enough to have a real marketing presence, active enough to generate weekly signals.
Scores are recalculated every Monday morning using data collected over the prior 7 days. The index is updated weekly — what you see is the most recent week.
What BVS Is Not
BVS does not measure revenue, company size, product quality, or customer satisfaction. It measures observable marketing effort and market interest — the signals a competitor or investor can see without access to internal data.
A high BVS score means a company is active and visible. It does not guarantee they are winning more deals.
Data Sources
If your company isn't in the index and you want to see your BVS, submit your domain below. We'll score it and email you the results.
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